Here’s an idea.

Is it better to continually improve upon the quality of your production, and ship the product when & only when it’s become the best work of yours?

Or is it better to have stringent timelines & ship the product when the due date has arrived, whether or not “you think” it’s ready to be shipped or not?

In this world of information & choice overload, who wins? The one who has the best offering? Or the one who has a huge string of good enough offerings out there in the market?

Elizabeth Gilbert, best selling author of Eat Pray Love says “Done is better than Good”.

*In a product related company’s context, ‘to ship’ means to introduce/launch your product in the market.

*In a creative context, it means to share your ideas with an audience. It may mean posting your blog/article, whether or not you think it’s a perfect encapsulation of your ideas or not.

Is it not that having a ‘shipping’ mentality is a matter of discipline?

For some reason, people tend to think that if they commit to a set timeline they’d end up compromising on quality. But is it not a common aspect of human behaviour to delay taking action using whatever justification is available? Can this weird obsession of bringing quality be just another action-delaying-mechanism?

As I write this, I’m struggling myself to find the answer to the above questions. I invite the reader to take a minute and ponder on this thought herself, to put it in context of her own situation, and come up with her own answer.

Is done really better than good?